Your E-book is your Viral Salesman

E-books are the future and the future is now. The
printed word on paper and bound into books used to
be the only way information was given and
received. They were great, you could take them
with you and put them on shelves and they do still
exist and will continue to for the foreseeable
future but the time of the E-book has arrived.

The marketing E-book is a slightly different
animal from just an E-book. Marketing E-books
contain text, images, links to web pages and
navigation controls. The marketing E-book has
become a very important part of marketing on the
Internet.

With a marketing E-book you can present your story
in an effective way and include links to your web
sales pages. Your E-book can become your best
salesman.

First, your E-book needs to be interesting and
informative. It always has links back to your web
site and to your sales page.

Next, be sure that you have a prominent section
telling readers that they are free to give your
E-book away. Let them know that they can post it
on their site as a free download, that they can
use it as a bonus, and that they can bundle it
with other products. This is the way to create
viral marketing for your products or services.
Remember those links back to your site contained
in the E-book?

Last but certainly not least before you send your
E-book out to the world, double check spelling and
grammar and be sure that you have tested every
link to verify that it goes where it is supposed
to go. Obvious errors will reflect badly on you
and will not be of much value to you, it could
even by damaging.

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