Archive for: January 2006

By Mike Tansey

Cross promotions are not a new idea. They have been
used by businesses for a very long time. For example,
a real-estate company may promote a certain lawyer to
close a sale, as the lawyer will …

By Mike Tansey

Would you buy meat from a grocery store that left the
bad meat in with the good meat or wasn’t clean? Would
you buy a car from a sales lot that had totaled …