Leverage Your Sales With Affiliate Programs

By Mike Tansey

What could be better than exceeding your personal
sales goals for a given month or year? How about
doubling, tripling or even, your sales goal for
the month? This is exactly what having a team of
affiliates can do for you. The amount of growth
potential through affiliates is unlimited; the more
affiliates you have the more money you can make,
after all, if Sam Walton tried to run every Wal-Mart
store, he obviously wouldn’t be very successful. You
must realize that to maximize growth you cannot do it
alone. Think of the success of companies such as Avon
or Home Interiors. Their success is based on two things;
a great product and excellent affiliate programs.

To attract affiliates to your company you should make
it worth their time. Offering one percent of sales,
is not an attractive offer, the higher the commission
that you are able to offer your affiliates the more
affiliates will be enticed to join your team. You
should also provide your affiliates with the tools
that they will need to successfully market your
product such as banner ads, articles, and anything
else that will help them to better market the product.
You should provide the affiliates with updated product
information through newsletters, new promotional campaigns
and other things to motivate and inform the affiliates.

You can choose to run your affiliate program in a few
different ways, both of which are beneficial to your
business. A one-tier affiliate program allows you to
generally offer a larger commission and pays on one
level. The affiliate will receive a predetermined
amount for each sale. Using a two-tier affiliate
program, affiliates are paid on two different levels.
This is done by allowing the affiliates to recruit
others to sell under them. In this situation, the top
level affiliate would receive a slightly larger
commission than the recruit or second level affiliate.
For example if the top level seller makes 20% of the
sale, then she/he would make 15% giving the second
level affiliate the 5%.

Setting up the affiliate program can also be done in
two different ways. One way is to do it yourself
through an affiliate tracking software. This software
will provide you with a way to track affiliate sales
as well as allow the affiliates to view their progress.
The downside to this option is that you are responsible
for making payments. You can also choose to hire an
affiliate tracking company to do all the work for you.
These companies will allow the use of credit cards and
completely run the affiliate program from billing
customers, paying affiliates, and also pay you. This is
a great option for the busy business owner or the
beginning business owner and it is affordable as most
affiliate tracking companies charge a small one time fee.
However you choose to run your affiliate program it is
sure to increase profits for your business.

About the author:
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Mike Tansey has been online since early 2004. He can help
YOU start your own profitable business on the Internet
within the next 24 hours…
Visit: http://www.Profit-Unlimited.net/pips.html

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