Pop Windows, Do They Really Work?

Pop Windows, Do They Really Work?

By Mike Tansey
Your Home Business Opportunity Resource

A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before the next one opened. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
don’t even look at the pop-ups anymore. They close
the windows out before even reading the headline much
less the actual ad. Very often, a surfer will even leave
your site if there are too many pop-up ads. They simply
do not want the hassle of closing those windows while
trying to obtain the information that your site has to
offer. This information, while valuable, is not as
valuable as surfers time. Studies have shown however,
that even with these set backs, pop-up windows are still
an effective method of Internet marketing.

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind your
web page. Then, upon leaving your site, after
obtaining all the information that they need, they will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
i.e. respond to the pop under advertisement.

Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window must be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Also be certain you use no more than
one pop-window per page.

When creating a pop-window, you will be asked to fill
out a short information form, and choose the layout of
the pop-window. When choosing the design of the pop-window,
you can increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.

About the author:
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Mike Tansey can help YOU start your own profitable
business on the Internet within the next 24 hours…
visit: http://www.Profit-Unlimited.net/pips.html

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